凉茶

设计理念

设计风格: Modern minimalism with a touch of whimsy and playfulness.

符号语义: The straw represents the journey from natural to refreshing drink, while the bubbles symbolize the lightness and pleasure of consumption. The star adds a touch of magic, suggesting that this tea is not just any herbal tea but something special, perhaps even magical in its effects.

图形范式: The logo employs negative space to create the illusion of bubbles, which enhances its visual appeal and makes it more memorable. The use of simple geometric shapes ensures legibility and consistency across different mediums.

色彩系统: Pantone 280 C for the base color (representing warmth and comfort) and Pantone 7461 C for the accent color (adding a touch of brightness and energy). This color combination is both harmonious and contrasting, creating a balanced aesthetic appeal.

文字系统: A modern sans-serif font, chosen for its clean lines and readability, combined with a playful serif for the word 'herbal' to add character and distinction.

整体总结: This logo embodies the essence of modern minimalism with a hint of charm and magic, making it perfect for an herbal tea brand that aims to delight and enchant its consumers.