果茶

设计理念

设计风格: Modern minimalism, incorporating elements of nature and simplicity to convey a fresh and natural product.

符号语义: The logo combines the universal symbol of a lemon with traditional Chinese characters, representing a fusion of Eastern and Western cultural values. The color palette reflects the vibrant and refreshing qualities of fruit tea, while the typography adds a touch of sophistication to the brand's image.

图形范式: The use of negative space in the form of the lemon's slice creates a dynamic visual flow, while the balance between the boldness of the lemon and the elegance of the font enhances the overall aesthetic appeal.

色彩系统: The Pantone colors used in the logo, such as Lemon Chiffon (pantone 16-3020) and Green Apple (pantone 16-4235), evoke feelings of refreshment and vitality, aligning with the brand's identity as a healthy and natural beverage.

文字系统: The font choice for 'Fruit tea' is a modern sans-serif typeface that is both legible and stylish, providing a harmonious balance between form and function. The use of Chinese characters adds a layer of authenticity and cultural depth to the brand's identity.

整体总结: This logo effectively communicates the essence of Fruit tea by combining modern design principles with cultural symbolism and color psychology. It presents a sophisticated and refreshing image that resonates with consumers seeking natural and high-quality beverage options.